As a part of our expansion plan, CavinKare has entered into an alliance with COTY Corporation. Coty was founded in Paris in 1904 by François Coty, a visionary in the perfume industry. Today, Coty is a new emerging leader in cosmetics – with its presence in fragrances, colour cosmetics, skin and body care.
COTY offers products from ultra-premium luxury to entertainment/lifestyle with accessible price points to match the lifestyle of consumers across the world. They have brands like Adidas, Jovan, Astor, Beyonce, Calvin Klein, David Beckham, Davidoff, Esprit, Guess, Playboy, Nautica and Rimmel, to name a few.
As a part of our tie-up, CavinKare is currently marketing and distributing the Adidas and Jovan personal care range in India. Currently the products are imported from Germany and sold across India. The products are available in all leading departmental stores and modern trade stores of India, as well as in the mom and pop stores.
CavinKare in India is currently selling the perfume,
deodorant and shower gel ranges of Adidas and Jovan. CavinKare also has plans to introduce a range of cosmetic products for men in the Indian market.
Our Alliances With Haw Par
CavinKare's expansion drive into the healthcare business has resulted in an alliance with Haw Par Corporation Limited. Haw Par Corporation Limited is involved in healthcare and leisure products. One of their leading healthcare products is Tiger Balm - a world renowned ointment and arguably one of the world's leading topical analgesics.
Tiger Balm began its journey when Aw Chu Kin, a Chinese herbalist working in the Emperor's court, left China and set up a small medicine shop called Eng Aun Tong in Rangoon, in the 1870s, where he would make and sell his special ointment that was effective in relieving all kinds of aches and pains.
When Aw Chu Kin died in 1908, he left his business to his two sons Aw Boon Haw (meaning gentle tiger) and Aw Boon Par (meaning gentle leopard). They took the business to Singapore and successfully sold their ointment to surrounding countries like Malaysia, Hong Kong, Batavia, Siam and various cities in China. Aw Boon Haw was the marketing genius who named the product Tiger Balm after himself.
Today, Tiger Balm is arguably the world's leading analgesic remedy that has been trusted by generations to provide care, healing and comfort for nearly 100 years. With its unique formulation derived from herbal ingredients, Tiger Balm's healing properties sooth and relieve bodily aches and pains to restore balance to hectic lifestyles, and give a sense of wellness to the body and mind.
Suitable for the young and the old, Tiger Balm is available in more than 100 countries across the globe.
CavinKare markets the product in India, and Tiger Balm is available in all medical outlets as well as in mom and pop stores across India. CavinKare currently sells only the Tiger Red Balm and the White Balm. It plans to introduce other formats of the balm to the Indian audience at a later stage.