"We shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model."
At CavinKare, the belief has always been that success is a journey and not a destination. The very birth of the company was based on a young, enterprising individual choosing the road less taken. Over the years, CavinKare has become one of the most successful home-grown FMCG companies. The company’s position as the brand of choice among loyal customers emphasizes that it can continue to be rooted to its heritage and traditional values while moving with the times – this is the company’s core strength.
CavinKare is one of India’s most thriving enterprises today. Not only has the company diversified interests and catered to varied customer bases, CavinKare has constantly looked at how to better its range of offerings. Innovation is the key for growth. The company continues to look at expanding product portfolios, while ensuring the use of smart marketing to maintain clarity of product positioning. This means that captive markets are never lost while the conglomerate reaches out to newer ones. CavinKare can attribute its long time competitive edge to just the simple philosophy of listening to customers and anticipating their needs as well as communicating with them effectively.
The company’s long term vision is to emulate and better the achievements of the past. Thirteen major brands form a part of the CavinKare umbrella today. The company has a robust presence in India. In recent years, there has also been an expansion drive into overseas markets which has resulted in successful ventures. CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation. In summary, CavinKare aspires to be remembered as synonymous with excellence.