In all the years we’ve been in business, we’ve been rooted in the fundamentals. Our traditions have really been excellence in our efforts along with competitive customer service.
Our focus on the essentials has got us far with our consumers. We’ve noticed how they return to us time after time and so we know what we are doing well. Our way of thanking our customers is to constantly innovate so that we can offer them more. If our consumers are thinking of a challenge, then we’re thinking of how we can solve it for them by providing them options for their convenience. This approach helps us stay true to our legacy while also moving with the times.
We’ve persevered in building ourselves into a robust brand in the decades we’ve been in business. We attribute our competitive edge not just to the quality of our products, but the quality of our people. We hire the best, and then give them all the liberty to be the best.
Our corporate philosophy on work is simple: work is to be enjoyed. This is why we have maintained an environment where freedom combines with opportunity to energize our employees to give their best. We encourage creativity, we discourage stifling hierarchy that impedes progress. We’ve kept the atmosphere here informal and are always happy to see cross functional development and initiatives.
A product company that is set to win global customers in modern competitive environments will invest significantly in research and development. CavinKare take its R&D arm very seriously. The CavinKare Research Centre is an important factor in helping us maintain our competitive edge and leadership position in our markets. Over the years, this stand alone research facility has catered to both internal as well external customers and has the distinction of being recognized Government of India’s Department of Scientific and Industrial Research. The philosophy throughout has been to create ‘Advantage through Innovation’ for our customers. We believe that we win when our customers win.
All it took was a sachet to define any relationship CavinKare’s customers would have with the company for all time. From shampoos to pickles, CavinKare was able to revolutionize the way consumers experienced convenience. It was the late R Chinnikrishnan, our founder, who pioneered the sachet movement and promoted the idea that ‘what the rich man can enjoy, the poor man should be able to afford’. All it took was one man prone to dreaming, ideating, innovation and the quintessential entrepreneurial spirit. Just one out-of-the-box idea changed the way we progressed in all our markets.
His legacy inspires us to keep sharpening our key offerings and their varieties. An idea being novel is one facet of success. But if it is an idea that is scalable, that is when the wins are guaranteed. As we encourage everyone at CavinKare to innovate, we’re also always ensuring they keep in mind the key benefits to a customer. With these core principles in mind, CavinKare instituted the ‘Chinnikrishnan Innovation Awards’. The award marks the valuable contributions of R Chinnikrishnan but is focused on inspiring young businessmen/women to think differently.