Partnering you: the new Chik

Over the years, the consumers of Chik Shampoo have evolved, to step out of their traditional roles as homemakers and take on the working world, confident that they are in charge of shaping their destiny.

Now, their brand too has evolved, to partner their entry into the world of work with a new confidence in their beauty.
Because inner confidence reflects on the outside too, new Chik Satin Shampoo, with its promise of soft and manageable hair, gives its users the confidence to leave their hair open all day long. The confidence to discover a new and beautiful side to themselves and along with it, the confirmation that no goal is too far or unachievable. This consumer idea led to the idea of  "Khule bhal, khuli dhuniya".  

The New Chik Satin Shampoo is enriched with Fruit Conditioners involving extracts of Strawberry, Green Apple and Papaya, New Chik Satin is a luxurious new shampoo that offers a soft and tangle-free promise, and of course, the confidence to leave ones' hair open all day long.

Chik Satin with Fruit Conditioners offers users a unique, exotic and luxurious appeal, one that is not currently available to this target segment. Sophisticated, trendy feminine stylish packaging with superior conditioning formula, further adds to the overall appeal of Chik Satin.