Our Vision


CavinKare Vision“We shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model.”
Success is a journey and not a destination
At CavinKare, the belief has always been that success is a journey and not a destination. The very birth of the company was based on a young, enterprising individual choosing the road less taken. Over the years, CavinKare has become one of the most successful home-grown FMCG companies. The company’s position as the brand of choice among loyal customers emphasizes that it can continue to be rooted to its heritage and traditional values while moving with the times – this is the company’s core strength.
CavinKare is one of India’s most thriving enterprises today. Not only has the company diversified interests and catered to varied customer bases, CavinKare has constantly looked at how to better its range of offerings. Innovation is the key for growth.
The company continues to look at expanding product portfolios, while ensuring the use of smart marketing to maintain clarity
of product positioning. This means that captive markets are never lost while the conglomerate reaches out to newer ones. CavinKare can attribute its long time competitive edge to just the simple philosophy of listening to customers and anticipating
their needs as well as communicating with them effectively.

CavinKare Vision

The company’s long term vision is to emulate and better the achievements of the past. Thirteen major brands form a part of
the CavinKare umbrella today. The company has a robust presence in India. In recent years, there has also been an expansion drive into overseas markets which has resulted in successful ventures. CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation. In summary, CavinKare aspires to be remembered as synonymous with excellence.

Values & Beliefs

Successful organizations are founded on strong value systems. CavinKare has the following 5 Values based on which all interactions within and outside the organization takes place

Ethical Behaviour

The company values honesty and truthfulness in all its interactions and shall be fair in all its dealings with people inside and outside the organization. We will fulfill all promises and commitments.

Actionable Points

I will not tolerate any actions of dishonesty and will highlight the same to the appropriate person in the company. I will create an environment that is conducive for practicing ethical behaviour.


The company highly values, all efforts that lead to high standards in every day work and results. We shall attempt to be the best in class in everything we choose to work on. We shall encourage any individual or collective effort in promoting excellence.

Actionable Points

I will continuously strive to raise my bar of performance and that of my team members too. I will achieve excellence by demonstrating proactiveness, rigor in planning, speed and perseverance in my everyday work. I will not only achieve what is expected of me, in the given time frame but also exceed expectations.


The company values innovative approaches and innovative solutions in our regular work life. We will always look for newer, better ways of doing things; we will seek new ideas to solve problems; we will experiment with new concepts, ideas and solutions to deliver unique products and services.

Actionable Points

I will continuously develop unique and differentiating ideas which would benefit the stakeholder or business. I will develop breakthrough ideas and experiment on a regular basis. I will create an environment that will enable idea generation.


The company values the individual belief of ownership, accountability and achievement orientation. All our employees are an integral part of the company and have a high stake in its well-being, as well as in shaping its destiny. Individually or collectively, we assume responsibility for all our actions and their consequences.We jointly share the company's objectives, and the onus is on us to make it happen.

Actionable Points

I will take responsibility for all my actions and shall not pass the buck. It is my responsibility to guard and protect the interests/property of my company. I will make myself accountable to the outcomes and I will also ensure that my team demonstrates the same.

Stakeholder’s Delight

The company values all stakeholders and believes that all of them deserve the best from us. We shall aim not just to satisfy them but deliver more than their expectations, in order to delight them. (Stakeholders include both internal and external consumers, customers, employees, vendors, financial institutions, government agencies and share holders).

Actionable Points

I will constantly strive to exceed the expectation of all the stakeholders (stakeholders refers to the consumers, customers, employees, financial institutions, government agencies and shareholders of the company).