Chik Shampoo is an iconic brand brought to you from the house of CavinKare. It
is the brand that marked the beginning of the CavinKare journey. This journey
has culminated into one of the biggest success stories in the industry today. A
visionary, Late Shri. R. Chinnikrishnan believed that essential products should
be affordable to the less fortunate. This gave birth to the invention of the
most innovative packaging concept in the history of the Indian FMCG industry -
the sachet. Soon after that, he was titled 'the father of the sachet
revolution'. His vision was realized by his son, Mr.CK Ranganathan, our
Chairman, who ensured that his father's dreams saw fruition. Today, Chik Shampoo
is available across India both in sachets in 50p & Re.1 denominations and in
Bottles in 35ml, 80ml, 180ml, 325ml Volume.
It is the second largest brand in the shampoo category in terms of volume of
sales in rural India. It is the third largest brand in India, in terms of volume
of sales across the country. The launch of sachets ensured that Chik Shampoo was
made available to people from all economic backgrounds. CavinKare is exalted for
levelling playing fields; multi-national players have followed the trail left
behind by CavinKare. India is the only country where major multi-national FMCG
companies have been compelled to launch and market products in sachets.
Chik Shampoo today is one of the most popular case studies in management schools
across the world. Innovative sachet packaging, strategic pricing, unmatched
distribution and the ability to adapt to the fast changing consumer needscape
has helped Chik Shampoo get where it’s at today.
Chik Shampoo is available in three high performance variants:.
Chik Advanced Hairfall Prevent Shampoo
The New Chik Advanced Shampoo comes with the goodness of Amla and Badam. Amla
nourishes hair from root to tip while Badam gives strength to hair thereby
reducing hair fall due to breakage to give long & thick hair.
Chik Advanced Jasmine Hairfall Prevent Shampoo
The New Chik Advanced Shampoo contains the Long-lasting and refreshing fragrance
of Jasmine along with the goodness of Amla and Badam. Amla nourishes hair from
root to tip while Badam gives strength to hair thereby reducing hair fall due to
hair breakage to give long & thick hair.
Chik Egg White Protein Shampoo
The New Chik Egg White Protein Shampoo contains Egg White Protein that helps reduce damage due to hair breakage by conditioning and makes hair healthy & shiny.