Our Vision & Mission

Vision & Mission

Our Vision: “We shall create a sustainable global business and consistently deliver outstanding value to all stakeholders

Our Mission: “We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees “

CavinKare vision and mission
Success is a journey and not a destination
At CavinKare, the belief has always been that success is a journey and not a destination. The very birth of the company was based on a young, enterprising individual choosing the road less taken. Over the years, CavinKare has become one of the most successful home-grown FMCG companies. The company’s position as the brand of choice among loyal customers emphasizes that it can continue to be rooted to its heritage and traditional values while moving with the times – this is the company’s core strength.
CavinKare is one of India’s most thriving enterprises today. Not only has the company diversified interests and catered to varied customer bases, CavinKare has constantly looked at how to better its range of offerings. Innovation is the key for growth.
The company continues to look at expanding product portfolios, while ensuring the use of smart marketing to maintain clarity
of product positioning. This means that captive markets are never lost while the conglomerate reaches out to newer ones. CavinKare can attribute its long time competitive edge to just the simple philosophy of listening to customers and anticipating their needs as well as communicating with them effectively.

The company’s long term vision is to emulate and better the achievements of the past. Thirteen major brands form a part of the CavinKare umbrella today. The company has a robust presence in India. In recent years, there has also been an expansion drive into overseas markets which has resulted in successful ventures. CavinKare’s goal is to remain the preferred choice for customers at home and in every market, besides operating with conviction and leading certain chosen sectors for innovation. In summary, CavinKare aspires to be remembered as synonymous with excellence.

Values & Beliefs

Successful organizations are founded on strong value systems. CavinKare has the following 6 Values based on which all interactions within and outside the organization takes place

Ethical Behaviour

We uphold highest standards of business ethics and corporate governance. We are honest and candid in all our interactions. We demonstrate integrity both individually and collectively.

Actionable Points

We are our word!


We stand out by excelling in execution. We demonstrate quality with speed. We are intolerant to mediocrity. We embrace technology to gain competitive advantage. We upskill, learn and coach to improve continuously.

Actionable Points

We outperform!


We make it simple for consumers. Simplicity gets results. We differentiate to delight. We believe scarcity breeds innovation. It’s costly not to innovate.

Actionable Points

We invent the future!


We are curious to learn. We are open to ideas from anywhere. We value critique from all stakeholders. We embrace diversity.

Actionable Points

We speak our mind!


We take accountability both individually and collectively. We don’t offer excuses. We have a high stake in company’s well-being.

Actionable Points

We are the company!

Think Big

We dare to think big and bold. We think out of the box. We break barriers otherwise thought impossible.

Actionable Points

We create magic!