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CavinKare revamps its National haircare brand Nyle Naturals; launches new shampoo variants

11 Mar 2022
  • Repositions the brand as an anti-hair fall range of shampoos
  • Actress Erica Fernandes will be the face of the brand for the upcoming campaigns.

Chennai, 10th March 2022: Nyle Naturals, the national hair care brand from the house of FMCG major CavinKare repositions itself as an anti-hair fall range of shampoos, with hair-fall becoming a major hair concern. The brand announces the launch of three new exciting shampoo variants; Soft & Shiny, Anti-Dandruff, and Strong & Healthy. Further bolstering the developments, well-known actress Erica Fernandes is roped in as the brand ambassador for Nyle Naturals shampoo. To cater to a large and diverse customer base, Nyle Naturals has also introduced their new shampoo variants in sachets in addition to their existing bottle formats. The brand underwent its restaging and packaging revamp in association with Almond Branding, a strategic branding & design agency based out of Mumbai. As part of the efforts, the brand has launched a new TV Campaign – https://youtu.be/O-IEH1LGzcg.

Commenting on the recent development in the brand, Mr. Raja Varatharaju, Business Head – Personal Care, said, “We are revitalizing Nyle Naturals as a steadfast Anti-Hairfall range more relevant for the consumers who are constantly in worry of hair fall. We aim to address hair fall and other related problems with advanced natural solutions. With CavinKare’s robust R&D department, we have developed efficacious product variants made of unique ingredients like Onion, Apple Cider Vinegar, Fenugreek, and Green Gram Sprouts which are proven to be safe and gentle on all hair types. We are optimistic to win the new-age consumers who are more aware and informed of their buying choices and their needs. Nyle Naturals shampoo has also revamped its packaging to a more convenient and classier format enabling greater shelf impact. Furthermore, to amplify the brand reach, we are elated to join hands with Erica Fernandes to take the brand to the next level.”

The new Anti-Hairfall range comprises three new variants – Soft& Shiny, Anti-Dandruff, and Strong & Healthy variants. The range encompasses unique ingredients like Apple Cider Vinegar and Argan Oil (Soft & Shiny), Onion and Fenugreek extracts (Anti-Dandruff), and Green Gram Sprouts and Almond (Strong & Healthy). The haircare range is free of sulfates, parabens and is pH balanced which makes it gentle and safe on all kinds of hair.

The newly launched variants of Nyle Naturals premium shampoos are now available across Kirana Stores, e-commerce platforms, and other retail outlets. The product packaging and usage is made more convenient and user-friendly with stylish and suitable bottles and comes in different SKUs. The price range for the Nyle Naturals shampoo variants starts from 90ml at Rs. 49, 180ml at Rs. 99, 400ml at Rs. 225, and 800ml at Rs. 395 for Nyle Naturals shampoo and 90ml at Rs. 58, 180ml at Rs. 110, 400ml at Rs. 245 and 800ml at Rs. 445 for Nyle Naturals Anti-Dandruff variant. Nyle Naturals also offers pump packs for bigger SKUs – 400ml and 800 ml and the sachet is priced at Rs.1 across the brand.

About Nyle Naturals: Nyle Naturals is the National haircare brand of CavinKare which has a wide range of shampoo variants under the anti-hair fall range. Every drop of Nyle Naturals Advanced Shampoo is Paraben free and filled with the goodness of natural extracts of Hibiscus, Shikakai, Lemon, Curd, BlackBerries, and Reetha and unique formulations of Apple Cider Vinegar and Argan Oil It fights dryness, giving smooth manageable hair. The pH balance of Nyle shampoo gives you additional damage protection. This shampoo is free from any harmful ingredients and contains the goodness of nature’s hair-care ingredients. It moisturizes dry and rough hair to make it soft & silky. Regular usage makes hair healthy. Besides protecting your hair and scalp from going dry, it also makes them smooth and manageable. Nyle Naturals is a range of natural and safe ingredients backed by robust research. The range of shampoo products under the anti-hair fall category will provide solutions to every hair concern and provide nature’s goodness.

About CavinKarePvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends &Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.

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