~ The new launch comprises of three formats of cheese – Slice, spread, and block – under the brand Cavin’s ~
Betting big on the Indian Dairy segment, FMCG major CavinKare today announced the launch of protein-rich cheese under its flagship dairy brand – Cavin’s. A healthier alternative made of pure cow milk, the newly launched Cavin’s Cheese will be available in three different formats: Slice, Block, and Spread in the Tamil Nadu market to start with. Through this launch, the brand also plans to scale its position into one of the top three players in the consumer segment.
In an effort to expand the market presence and to hold a strong foothold in the dairy segment, Cavin’s has various other high-demand cold chain offerings like yogurt and butter, in the pipeline. As part of the brand’s expansion plan in Value Added Dairy Products, the brand also plans to launch cheese in diverse exotic and indigenous flavors in all major markets across India.
Cavin’s has evolved into a high-quality dairy brand from CavinKare, with its cold chain offerings like Curd, Paneer, Butter, and ambient offerings like Milkshakes, Premium Milkshakes, Buttermilk, and Lassi in UHT format.
Commenting on the launch Mr. Manuranjith Ranganathan, Director – Retail, CavinKare, said, “We are delighted to strengthen our cold chain offerings with the launch of Cavin’s cheese, which is the first cheese-based product from CavinKare. Currently launching in Tamil Nadu markets, we will soon take the product to other key markets across India. With a strong and loyal consumer base for our brand, we are anticipating growing into one of the top three players in this segment with this launch.”
Block Cheese and Spread Cheese will be available in the market in 200g priced at Rs 160/- & 180g priced at Rs 120/- respectively, while Slice cheese is available in different SKUs like 100g priced at Rs 90/- and 480g priced at Rs 400/-.
About Cavin’s: Cavin’s is the umbrella brand for CavinKare’s dairy-based offerings. Be it cold chain offerings like UHT Milk, Curd, Paneer, and Butter or ambient offerings like Milkshakes, Buttermilk, and Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s bedrock, the brand has evolved into a dairy brand with offerings of the highest quality alongside adherence to international quality standards in terms of production.
About CavinKarePvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface, and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.