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Secret of success? Live within your means

20 Mar 2017
Secret of success? Live within your means

Be it marketing strategies, products or packaging, CKR’s out-of-the-box solutions were a hit among value-conscious consumers. From Rs 15,000 seed money in 1983 to Rs 1,300-crore turnover, CavinKare emerged from being an obscure player with roots in the nondescript town of Cuddalore, Tamil Nadu into a juggernaut with global ambitions

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